Things we care about.
CORPORATE SOCIAL RESPONSIBILITY (CSR)
Since its beginnings, Seagulls® has recognized the impact the company can have socially, environmentally, and economically on its community which led to reposition itself as a socially responsible organization. We continuously amplify causes we believe in. In addition to brand initiatives, we sponsor campaigns that align with our organization’s mission and help support achieve these objectives.
Over the years, our community efforts supported municipality and non-profit initiatives across many sectors including philanthropy, environment, volunteer work, early education, music and arts, and most recently and importantly, health & safety.
SEAGULLS’® HEALTH INITIATIVES
Health is becoming a crucial and vital part of the Corporate Social Responsibility (CSR). We at Seagulls® recognize that a healthy workforce and community are fundamental to the longevity of a business and the success of an economy and communities.
CAMPAIGN: COVID-19 PRECAUTIONARY & SOCIAL DISTANCING CAMPAIGN
During the COVID-19 pandemic, Seagulls® reminded the citizens of the importance of respecting and following the precautionary measures that will help protect them and contain the virus. It also encouraged social distancing and promoting safe working environments.
TECHNIQUE: CROSS CHANNEL CAMPAIGN
Seagulls® used all its media channels to broadcast health related campaigns to create maximum awareness. Campaigns were displayed on all the units of The Digital Series across Amman and posted on all the social media channels from Facebook, Instagram, Twitter to LinkedIn. Seagulls® also deployed its broadcast channels to further amplify this campaign through Watar FM, Mood FM & Beat FM.
SEAGULLS® SAFETY INITIATIVES
Seagulls® recognized the impact of reckless driving in Jordan and the various modes of transport on the streets. An issue that needed to be addressed and a reminder to drive safely.
CAMPAIGN
Due to traffic and the diverse modes of transport, the campaign aimed at creating awareness among the drivers to be aware, considerate, alert, and responsible of others on the same street.
The message was direct: "Give priority and always be precautious".
TECHNIQUE: CROSS CHANNEL CAMPAIGN
For maximum exposure, the campaign was broadcasted on Seagulls’® screens of The Digital Series across Amman. It was also posted on all social media channels.
SEAGULLS® GOVERNMENTAL INITIATIVES
A considerable part of the CSR campaigns supports governmental initiatives that are created to promote a safer, stronger and healthier ecosystem as well as build a deeper connection with the Jordanians, and strengthen Seagulls’® relationship with one of its major principles.
CAMPAIGN
Various campaigns from politics, to solidarity and national occasions were translated in a friendly way to be approachable by the public in Jordan.
TECHNIQUE: CROSS CHANNEL CAMPAIGNS
As mentioned above, Seagulls® approach to CSR involves cross-channel campaigns. Seagulls® media platforms are dedicated to relay public messages to the highest number of citizens possible.